Bizpro Ltd – Virtual Assistants

The power of testimonials

So, if someone asked you for a testimonial, would you supply it?

Of course you would, if you were happy with their service. So why are business owners still afraid to ask for testimonials? I always look to see what other people have written about a provider before I use them, and I’m more than happy to write them for others when I get a good service.  It says a lot about your business, however make sure your client is happy for your to quote them, and use their details for your marketing purposes.

Anonymous testimonials don’t really mean very much, and sometimes appear less than genuine, however sometimes clients choose to be anonymous, in which case it can’t be helped, however if you have one or two anonymous testimonials amongst several named ones it’s not going to do you any harm!

I make a habit of collecting testimonials, and asking my clients if they are happy with the service they receive. I use feedback forms which I regularly send out to make sure I am informed of the service we are providing, and that our clients are happy.

One of the most powerful ways of gaining testimonials is by video. We still get comments about our testimonial video over a year after producing it. It’s a great way of promoting both you and your clients. It needn’t be expensive to produce either.